Side-by-Side Comparison
| Metric | IPSY | Latana |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2017 |
| Headquarters | ||
| Headquarters | Santa Monica, United States | Berlin, Germany |
| Employees | ||
| Employees | 561 larger | 40 |
| Industry | ||
| Industry | E-Commerce, Wellness Beauty | Analytics, SaaS, Marketing |
| Funding Stage | ||
| Funding Stage | Undisclosed | Series B |
| Total Funding | ||
| Total Funding | $237.22M | $43.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 2 |
| Services | ||
| Services | Not tracked yet | Ad awareness tracking, Brand health tracking, Competitor benchmarking, Purchase funnel tracking, Brand strategy and planning, Data collection and processing, Insight generation |
| Target Customers | ||
| Target Customers | Not tracked yet | insights professionals, marketers, brand strategists, agencies, brands seeking data-driven insights |
| Taxonomy | ||
| Taxonomy | Beauty Industry, Beauty Subscription, Brand Collaboration, Personalization, Community Engagement, Data-driven, Machine Learning Technology, Product Innovation, Member Experience, Beauty Community, Self-expression, Inclusivity, Technology Platform, Consumer Insights | Consumer Insights Platform, Brand Tracking, Ad-based Sampling Technology, Non-incentivised Surveys, Data Accuracy, AI-powered Analytics, Data-driven Marketing Decisions, Brand Growth Strategies, Marketing Campaign Performance, Sustainable Marketing Strategies, Brand Associations |
| Website | ||
| Website | ipsy.com | latana.com |
About IPSY
IPSY is a beauty industry powerhouse that aims to inspire self-expression through unique beauty. Founded in 2011, the company is based in the United States and has recently received a significant $133.98M funding round investment on 15 December 2020. IPSY's extensive platform includes Glam Bag, feat...
About Latana
Latana, established in 2017 and headquartered in Germany, is revolutionizing the field of consumer insights with its flagship offering — Next-Generation Brand Tracking. Specializing in Analytics, SaaS, and Marketing, this platform advances brand tracking by leveraging ad-based sampling technology an...
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Compiled from the BounceWatch company index. We last looked at IPSY on 12 Sep 2024, and Latana on 28 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.