Under Armour is the older company (2013 vs 1996); Under Armour is the larger of the two.
Side-by-Side Comparison
| Metric | LALO | Under Armour |
|---|---|---|
| Founded | ||
| Founded | 2013 | 1996 older |
| Headquarters | ||
| Headquarters | San Diego, United States | Baltimore, United States |
| Employees | ||
| Employees | 44 | 12905 larger |
| Industry | ||
| Industry | E-Commerce, Apparel | Internet, Sports, Apparel |
| Funding Stage | ||
| Funding Stage | Not tracked yet | IPO |
| Total Funding | ||
| Total Funding | Not tracked yet | $1.36B |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 4 |
| Services | ||
| Services | Design and manufacturing of tactical and athletic footwear, Providing high-performance gear for demanding environments, Developing innovative footwear technologies | Online Retail, Sports Apparel Manufacturing, Footwear Design, Retail Collaboration, Customer Rewards Program |
| Target Customers | ||
| Target Customers | Special Operations Forces, Search and Rescue Personnel, Military Personnel, Athletes, Outdoor and Tactical Enthusiasts | Athletes, Fitness Enthusiasts, General Sports Participants, Active Youth, Outdoor Adventurers |
| Taxonomy | ||
| Taxonomy | Tactical Footwear, Military Approved Gear, Navy SEAL Endorsed, Technologically Advanced Footwear, Athletic Footwear, CrossFit Gear, Adventure Racing Footwear, Running Shoes, Trail Running Footwear, Innovation In Apparel, High-Performance Gear, Elite Tactical Gear, Hiking Boots, Field-Tested Products | Performance Apparel, Footwear, Sports Innovation, Athlete Focus, Equality In Sports, Bold Innovations, Digital Fitness Solutions, HeatGear Technology, ColdGear Technology, AllSeasonGear, Risk-taking Culture, Team Celebrations, Ethical Practices |
| Website | ||
| Website | lalo.com | underarmour.com |
About LALO
LALO is a forefront player in the niche market of technologically advanced tactical footwear, catering not just to the military but also to extreme sports enthusiasts. Founded in 2013, this United States-based company operates within the E-Commerce and Apparel industries. The company's slogan, "Join...
About Under Armour
Under Armour, founded in 1996, is an enduring presence in the Internet, Sports, Apparel, and Logistics and Delivery industries, headquartered in the United States. Known for its slogan, "Under Armour Makes You Better," the company is dedicated to enhancing athletic performance through innovative sol...
We will tell you when either one moves
BounceWatch watches LALO and Under Armour for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at LALO and Under Armour — by email.
Frequently Asked Questions
Compare LALO with someone else
Start typing a company name or domain.
Compiled from the BounceWatch company index. We last looked at LALO on 10 Apr 2026, and Under Armour on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.