Side-by-Side Comparison
| Metric | Latana | MSIGHTS |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2004 older |
| Headquarters | ||
| Headquarters | Berlin, Germany | Charlotte, United States |
| Employees | ||
| Employees | 40 | 41 |
| Industry | ||
| Industry | Analytics, SaaS, Marketing | Advertising, Cloud Infrastructure, Data Analytics |
| Funding Stage | ||
| Funding Stage | Series B | Not tracked yet |
| Total Funding | ||
| Total Funding | $43.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Services | ||
| Services | Ad awareness tracking, Brand health tracking, Competitor benchmarking, Purchase funnel tracking, Brand strategy and planning, Data collection and processing, Insight generation | Not tracked yet |
| Target Customers | ||
| Target Customers | insights professionals, marketers, brand strategists, agencies, brands seeking data-driven insights | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Consumer Insights Platform, Brand Tracking, Ad-based Sampling Technology, Non-incentivised Surveys, Data Accuracy, AI-powered Analytics, Data-driven Marketing Decisions, Brand Growth Strategies, Marketing Campaign Performance, Sustainable Marketing Strategies, Brand Associations | Data Integration, Marketing Analytics, Cloud-based Platform, Data Reconciliation, Marketing Performance, Data Operations, Media Value, Actionable Insights, Data Sources, Global Advertisers, Analytics Tools, Strategy |
| Website | ||
| Website | latana.com | msights.com |
About Latana
Latana, established in 2017 and headquartered in Germany, is revolutionizing the field of consumer insights with its flagship offering — Next-Generation Brand Tracking. Specializing in Analytics, SaaS, and Marketing, this platform advances brand tracking by leveraging ad-based sampling technology an...
About MSIGHTS
MSIGHTS is a North Carolina-based startup, founded in 2004, that offers cloud-based marketing data integration services to global advertisers. The company's slogan "Helping marketers drive media value through control and transparency of end-to-end media and data operations" reflects its mission of p...
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Funding, hiring, leadership and stack changes at Latana and MSIGHTS — by email.
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Compiled from the BounceWatch company index. We last looked at Latana on 28 May 2026, and MSIGHTS on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.