Later
Influencer marketing for tastemakers and culture shapers ❤️🔥
2081 employees · est. 2014 · Boston, United States
Smartico.ai
Gamification, Loyalty and Marketing Platform | Customer Retention Redefined.
35 employees · est. 2018 · Bulgaria
Later is the older company (2014 vs 2018); Later is the larger of the two.
Side-by-Side Comparison
| Metric | Later | Smartico.ai |
|---|---|---|
| Founded | ||
| Founded | 2014 older | 2018 |
| Headquarters | ||
| Headquarters | Boston, United States | Bulgaria |
| Employees | ||
| Employees | 2081 larger | 35 |
| Industry | ||
| Industry | Telecom, Marketing | Advertising, Automation, Marketing |
| Funding Stage | ||
| Funding Stage | Acquired | Not tracked yet |
| Total Funding | ||
| Total Funding | $2.50M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 5 | Not tracked yet |
| Services | ||
| Services | Full-service influencer marketing programs, Social media workflow management, Campaign design and execution, Analytics and insights, Creator monetization via Mavely | Not tracked yet |
| Target Customers | ||
| Target Customers | Brands seeking influencer collaboration, Creators looking to monetize content, Enterprises needing comprehensive social media solutions | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Influencer Marketing, Social Media Management, Creator Collaborations, Content Creation, Social Revenue Platform, Content Strategy, Marketing Intelligence, Social Platforms Integration, Brand Engagement, Community Building, ROI Generation, Creator Economy, Social Media Partnerships, Authentic Content | Gamification, Loyalty Program, Marketing Platform, Personalization, Consumer Experience, Real-time Automation, Optimization, Customer Retention, Technology Innovation |
| Website | ||
| Website | later.com | smartico.ai |
About Later
Later, founded in 2014, positions itself as a leader in the influencer marketing and social media sector, aiming to empower brands to connect with the right creators through data-driven strategies. With its unique approach, Later caters primarily to tastemakers and culture shapers—niches that are pi...
About Smartico.ai
Smartico.ai is a multi-channel engagement marketing platform that specializes in Gamification & Loyalty Suite. Founded in 2018 and headquartered in Bulgaria with representation in Ukraine and Israel, the company aims to redefine customer retention by providing personalized marketing and retention to...
We will tell you when either one moves
BounceWatch watches Later and Smartico.ai for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Later and Smartico.ai — by email.
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Compiled from the BounceWatch company index. We last looked at Later on 12 Jul 2026, and Smartico.ai on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.