11.11 / eleven eleven is a fashion e-commerce startup that prides itself on its commitment to craftsmanship and sustainability. The company's slogan, #fromseedtostitch, encapsulates its dedication to using indigenous cotton, 100% natural dyes, and traditional techniques such as hand loom weaving, hand painting, miniature tie-dyeing, and quilting. Founded in 2009 in India, the brand distinguishes itself by producing small-batch, slow-made clothing in collaboration with artisan groups across the country. The emphasis on handmade vision sets 11.11 / eleven eleven apart from mainstream manufacturing, resulting in relaxed silhouettes with a sartorial touch that reflect the brand's philosophy.
This unique approach to fashion has positioned the company at the intersection of e-commerce, fashion, and retail industries. 11.11 / eleven eleven's commitment to sustainable and ethical practices aligns with the growing consumer demand for environmentally conscious products. Despite this remarkable positioning, the startup's last investment and the identity of its investors are currently undisclosed. This presents an opportunity for venture capital firms to engage with a company that has a strong ethos, a unique value proposition, and potential for growth in the evolving landscape of sustainable fashion.
