Aspyr Living Inc. is an eco-lifestyle company aiming to disrupt the $30 billion US home & personal care market with innovative, sustainable products. Its flagship brand, Ascend®, will introduce the first sanitizing laundry detergent for the home market in 2025, marking a significant advancement in home laundry care. By offering high-performance, environmentally friendly alternatives to traditional chemical-based products, Aspyr Living enables consumers to eliminate harsh petrochemicals and dangerous PFAS “forever chemicals” without compromising on efficacy or cost. The company, founded in 2023 and headquartered in the United States, successfully secured a $2.20M Seed Round investment on January 1, 2021.