Brolly, the digital insurer, was acquired by Direct Line Group in 2020. Founded in 2016 and headquartered in the United Kingdom, Brolly aims to simplify and modernize the insurance industry. With a focus on simplicity, ease, and rewards, Brolly has been recognized for its innovative approach, being awarded ‘Insurance Company of the Year’ in 2019 by City A.M. In 2018, the company secured a £800.00K Convertible Note investment. Brolly’s acquisition by Direct Line Group signals a successful journey from inception to a valuable asset in the insurance and insurtech sectors.
