InfiniGrow is a revenue marketing platform that offers an attribution, forecasting, and planning solution to B2B marketing teams. Founded in 2018 and headquartered in Israel, the company aims to assist marketing teams in consistently achieving their KPIs by understanding the business impact of their marketing activities and optimizing budget allocations towards the best-performing channels.
In today's dynamic marketing landscape, the challenge lies in effectively investing marketing budgets to achieve KPIs. InfiniGrow addresses this by automatically consolidating and analyzing data to reveal the precise business impact of marketing activities. This, in turn, provides clear visibility and AI-driven recommendations for better budget allocation. The platform streamlines the process, ensuring that marketing budgets are efficiently allocated, leading to continuous KPI achievement.
In May 2021, InfiniGrow successfully secured a $5.25M Seed Round investment from notable investors including Or Offer, Adi Azaria, Gil Hirsch, Eytan Stibbe, Dave McDowell, and Kipp Bodnar. The investment reflects confidence in the company's innovative approach and underscores its potential to make waves within the analytics, big data, SaaS, and marketing industries.
InfiniGrow's strategic use of advanced technology and its focus on addressing critical pain points in marketing budget allocation make it a promising investment opportunity in the ever-evolving marketing technology landscape.
