Informative, Inc. is a marketing company that offers advanced marketing tools and analytics services designed to empower brands with insights and connections. The company provides online tools for identifying customer priorities and building brand communities. Their services include marketing analytics, surveys, community forums, blogs, and profiling services. Informative, Inc. caters to a wide range of industries including advertising, consumer products, media, financial services, pharmaceuticals, software, and consumer electronics.
Founded in 1999 as Getwebby.com, the company underwent rebranding to Cahoots, Inc. in 2000, and eventually became Informative, Inc. in 2002. The company is headquartered in South San Francisco, California. Notably, Informative, Inc. secured a $1.50M Venture Round investment on 01 March 2007, with backing from prominent investors such as New Enterprise Associates, Crystal Internet Venture Funds, Walden International, Integral Capital Partners, Sevin Rosen Funds, OCBC Bank of Singapore, RBC Dain Rauscher, Walden Israel Venture Capital, and Mitsubishi International Corporation (MIC). This investment speaks to the confidence these influential investors have in the company's potential for growth and success within the advertising industry.
