Lime Global, founded in 2019 and headquartered in the United Kingdom, offers accessible and reasonably-priced digital healthcare top-ups exclusively online. The company's slogan, "Lime Global offers affordable digital healthcare top-ups to complement national healthcare services for everyone," encompasses its primary goal of assisting individuals in staying healthy for a longer period. Lime's approach involves supplying straightforward and economical healthcare add-ons to public healthcare, designed to supplement the services administered by the national health service. In August 2021, Lime secured a significant €560.00K through Equity Crowdfunding to support its mission. The startup operates within the Health Care and Insurance industries, targeting a market niche with its innovative digital healthcare solutions.