MySalesCoach is a UK-based Information Technology startup that offers 1:1 sales coaching, aiming to address the lack of frequent coaching in sales teams. Founded in 2022, it recently secured a £800.00K Seed Round investment on 24 November 2023 from Northstar Ventures. The company's platform provides access to world-class sales coaches, including SDR coaches, AE coaches, Enterprise coaches, Sales Leader coaches, and Customer Success coaches. The founders, Kevin Beales and Mark Ackers, draw on their experience in sales performance technology to bridge the gap between the demand for coaching and its availability. This initiative targets busy sales managers and coachable reps, offering them the opportunity to reach their full potential through expert 1:1 coaching, a vital element in achieving sales quotas. MySalesCoach aims to revolutionize sales coaching by providing access to top-tier coaching that is often overlooked in conventional sales management practices.