Paylead is a France-based startup founded in 2016 with the slogan "Purchase experiences that ensure everyone shops smarter." This innovative company is revolutionizing the intersection of daily banking and performance marketing for retailers, leveraging its proprietary technology fueled by payment data to offer unparalleled targeting capabilities for retail advertisers across Europe. Since 2016, PayLead has transformed consumer loyalty by effortlessly integrating rewards into the shopping experience, both online and in-store, and converting payment data into valuable insights for marketers.
Operating over 25 loyalty programs for the largest retail banks, neo-banks, and consumer money apps in Europe, PayLead has gained traction in the Big Data, Payments, Marketing, CRM, and Sales industries. The company's recent milestone includes a €6.00M Series A investment on 05 March 2020, with notable investors including SIDE Capital, Open CNP, Guillaume Lestrade, and Hugues le Bret. With its headquarters in Paris and additional offices in Madrid and Barcelona, PayLead continues to drive innovation at the intersection of banking and marketing in the European retail landscape.
