Seedly is a Singapore-born personal finance management solution founded in 2016. It initially started as an expense tracking and manager app, allowing users to sync their financial accounts and manage their cash flow efficiently. Over time, it evolved to incorporate a community feature for knowledge sharing, an unbiased reviews platform for various financial products, and comparison tools for essential services. Additionally, Seedly organizes events such as the Singapore's first personal finance festival in 2019, which attracted 1,200 attendees and has now grown to become Singapore's largest personal finance festival with over 3,000 attendees. Seedly has further expanded its impact by merging with MoneyHero Group, a market-leading financial products platform in Greater Southeast Asia, working with more than 270 commercial partners across different markets. This strategic move amplifies Seedly's capabilities to serve a wider audience, harnessing the power of innovation to construct better financial futures for its customers.
