Tenor (formerly Riffsy) is a company based in San Francisco that specializes in helping people find the right GIF at the right moment. With the world increasingly relying on texts, social media messages, DMs, and Slack channels, it can be challenging to convey precise emotions and reactions through words alone. Tenor's GIF Keyboard provides a seamless solution, enabling users to express themselves visually. In addition to its GIF Keyboard, Tenor extends its mobile-focused experience through its API, powering GIF sharing for partners such as Facebook Messenger, Google’s G Board, LinkedIn, Kik, and Vodafone. The company's offerings collectively cater to hundreds of millions of users, facilitating billions of searches every month for GIFs and videos from the world’s greatest content creators.
Founded in 2014, Tenor received a significant $17.00M Series B investment on 19 September 2017. The investment was made by a consortium of notable investors including OCA Ventures, Cowboy Ventures, Redpoint Ventures, Menlo Ventures, and Tenaya Capital. With its focus on the messaging, social media, and media industries, Tenor has positioned itself at the intersection of communication and visual expression, catering to the evolving needs of digital interactions.