The Indian Garage Co. (TIGC) is a prominent D2C House of Brands in the fashion industry, founded by Anant Tanted in 2012. The company has experienced remarkable growth, achieving a 6X increase in Gross Merchandise Value (GMV) from 50 CR in 2019 to 300 CR in 2022. TIGC operates under the 'House of Brands' format and encompasses three brands: TIGC (menswear), FreeHand (womenswear), and Hardsoda (Mens Plus Size Brand). With a team of 470+ members, the company has successfully catered to a vast customer base, selling 6 lakh units monthly. TIGC's appeal lies in its fashion-forward and experimental products, offering over 3,000+ distinctive styles that resonate with consumers of all age groups. Embracing a digital-first approach, the brand stays attuned to global fashion trends, catering to the evolving preferences of Gen Z consumers. TIGC's impressive performance has positioned it as one of the top 5 brands across major marketplaces. Notably, TIGC is poised to further diversify its product portfolio to cater to its expanding customer base and capitalize on its growing popularity in the market.
