The LendingCoin is a startup that was founded in 2017 with a focus on the lending industry. The company seems to have differentiated itself with a unique approach, but precise details regarding their slogan, headquarter location, last investment amount, and investors are currently unavailable. This could potentially raise concerns about their transparency and growth trajectory. As an investor, it's crucial to have a comprehensive understanding of a startup's operations, financial backing, and competitive positioning in order to make an informed decision regarding potential investment opportunities in the fintech sector.