Trakwell.ai™ (Previously Doorcounts)

Trakwell.ai™ (Previously Doorcounts) is a retail analytics startup with a mission to help retail stores leverage traffic data to drive sales and operational efficiency. Founded in 2008 and based in the United States, the company offers a cloud-based solution that integrates cameras with CRM systems to provide real-time insights into foot traffic and customer behavior.

The founder, Brad Parker, brings 28 years of experience in the furniture business and has successfully leveraged his expertise to develop a robust platform that addresses the need for smarter retail sales optimization. By applying lean management principles and years of trial-and-error bootstrapping, Trakwell.ai™ has created a solution that delivers tangible results, as evidenced by a 50 percent increase in sales during a monthly event comparing November to December 2018 for Brad’s furniture business.

Trakwell.ai™'s ability to convert essential traffic data into actionable insights has proven instrumental in improving store sales, enhancing operational efficiency, and driving customer engagement. The company's innovative approach to retail analytics positions it as a promising player in the industry, with the potential for significant impact on retail businesses seeking to thrive in a rapidly evolving market.