Xenon arc is a **B2B** startup based in the **United States** that was founded in **2010**. The company's slogan, "Your branded channel to market," accurately captures its value proposition. Xenon arc specializes in building **branded channels to market** for specialty chemical and food ingredient producers. The company's approach is unique as it allows these producers to maintain their **direct customer relationships** while also leveraging distribution services. This is achieved through a comprehensive model that includes a **branded commercial team, a branded eCommerce site, lead management, and full distribution services**.
One of the noteworthy aspects of Xenon arc's strategy is its focus on filling a **critical gap** in its clients' channel strategy. The startup aims to enable these producers to maintain and grow their relationships with typically **underserved customers**, thereby addressing an important need in the market. Additionally, Xenon arc assists in off-loading the **operational complexity** and cost of servicing these customers, providing a valuable solution for its clients.
In terms of funding, Xenon arc most recently secured a **$12.51M Series A investment** on **07 June 2012**. This investment reflects confidence in the startup's business model and growth potential. With this support, Xenon arc is well-positioned to further develop its innovative approach to channel strategy in the B2B space.
