China
Shiji Meishang (Guangzhou) Cosmetics Co., Ltd. is a cosmetics company founded in January 2018, with the mission to become a world-class cosmetics group. The company operates under a multi-brand matrix development strategy, boasting a strong competitive advantage. It owns the popular cosmetics brand "Colorkey" and the Taiwan medical beauty skin care brand "Lab101."
The founder, Cici Li, brings over 19 years of industry experience and a successful track record from her previous role at Carslan Group. The company has received significant investments including 100 million yuan from Sequoia Capital and 200 million yuan from a well-known company.
The company's strengths lie in its robust product R&D capabilities, agility in capturing fashion trends, leveraging channel advantages for growth, and implementing various marketing strategies to establish a strong brand market influence.
In 2019, ColorKey, the company's cutting-edge cosmetics brand, achieved remarkable results, with monthly income exceeding 10 million yuan and an annual income expected to surpass 160 million yuan.
The brand's vision is to become a world-class cosmetics group and represent Chinese cosmetics globally, ensuring high-quality, safe, and fashionable cosmetics accessible to every Chinese woman, irrespective of age, income, or region.
The recent $28.30M Series A investment in April 2020 came from prominent investors including Sinovation Ventures, Welight Capital, CEC Capital, and Red Star Macalline.
