100 Thieves is a lifestyle brand that has quickly gained traction in the gaming, esports, and apparel industries since its founding in 2017. With a strong focus on gaming content, the company has successfully carved out a niche in the intersection of fashion, apparel, and esports. Based in the United States, the company recently received a significant boost with a $60.00M Series C investment on 02 December 2021.
The substantial investment came from a group of prominent backers, including Aglaé Ventures, Breyer Capital, Tao Capital Partners, Artist Capital Management, Greenbay Ventures, and Willoughby Capital. These investors have demonstrated their confidence in the company's potential for further growth and success in the competitive gaming and apparel markets.
100 Thieves' innovative approach to merging gaming, esports, and fashion has not only captured the attention of consumers but also piqued the interest of major players in the investment landscape. With this recent injection of capital, the company is poised to expand its reach and solidify its position as a leader in the burgeoning intersection of gaming and lifestyle. This strategic investment is not only a testament to the company's current success but also a vote of confidence in its future trajectory as it continues to make waves in the industry.