Ad Standards, formerly known as ASC, is a pivotal entity in Canada's advertising landscape. Founded in 1957, the organization serves as the nation's advertising self-regulatory body. Its mission centers on ensuring that advertising across Canada is truthful, fair, and accurate.
As an independent, nonprofit organization, Ad Standards administers the Canadian Code of Advertising Standards, which plays a crucial role in promoting responsible and effective advertising self-regulation. Through its Clearance Services, the organization assists advertisers in adhering to applicable regulations and industry standards. This initiative is supported by its membership, which helps enhance legal compliance, uphold ethical advertising practices, and build consumer confidence in the sector.
Headquartered in Canada, Ad Standards continues to be a cornerstone for maintaining public trust in Canadian advertising. With no recent investments, the organization remains primarily driven by its longstanding mission rather than external funding.