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Affinio logo — Unleashing the hidden 90% of your audience with award-winnin...

Affinio

Unleashing the hidden 90% of your audience with award-winning technology and unparalleled insights to craft winning marketing strategies.

Founded 2013 51-200 employees Series B Total: $16.95M Advertising, Creator Economy +1

General Information

Company Name Affinio
Founded Year 2013
Employees 51-200
Industries Advertising, Creator Economy, Social Media
Funding Stage Series B
Social

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About Affinio

Affinio is a data-driven marketing platform aiming to tap into the often overlooked 90% of social media users who primarily listen and rarely engage. The company's advanced technology can mine billions of relational network connections to derive profound insights from the silent majority. By analyzing the relationships within any audience, Affinio uncovers hidden insights, revealing their interests, influences, and discussions. Since its founding in 2013, Affinio has catered to a diverse client base, from startups to Fortune 500 companies. The $11.40M Series B investment in November 2017 from Build Ventures, Round13 Capital, and Whitecap Venture Partners underscores the confidence of investors in Affinio's groundbreaking approach to audience insights. With a focus on advertising, creator economy, and social media industries, Affinio is poised to revolutionize marketing strategies with its unparalleled technology.

Taxonomy: Social listening tools, Audience insights, Marketing strategy, Graph analysis, Machine learning technology, Big Data analytics, Business intelligence, Consumer insights, Network graph analysis, Advertising technology, Deep learning models, Data science as a service

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series B •••••• 3
Investor Investor Investor
27 Nov 2017
Non Equity Assistance •••••• 2 •••• •••• 02 Feb 2016
Series A •••••• 5
Investor Investor Investor
•••• •••• 		03 Nov 2015
Seed Round •••••• - 01 Dec 2014
Seed Round •••••• - 31 Oct 2013

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FAQ About Affinio

Unleashing the hidden 90% of your audience with award-winning technology and unparalleled insights to craft winning marketing strategies.
Affinio was founded in 2013.
Affinio operates in the following industries: Advertising, Creator Economy, Social Media.
Affinio has approximately 51-200 employees.
Affinio has completed 5 funding rounds, raising a total of $16.95M. The latest funding stage is Series B.
Top alternatives and competitors to Affinio include thatDot, YouScan Social Listening ✨, Opentopic, BodyGraph, Qualia. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Affinio and thatDot are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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