Sweden
ASPACE, a technology company headquartered in Sweden, is innovating the Out-of-Home (OOH) and in-store Retail Media landscape by bringing transparency and measurability akin to what advertisers experience online. Their mission is articulated through their slogan: "We turn passive screens into measurable and revenue-driven marketplaces."
At the heart of ASPACE's operations is ASPACE Vision, a proprietary hardware and AI software solution that provides real-time data on audience engagement with ads. By analyzing dwell time, head direction, and audience patterns, the company promises advertisers a measurable ROI, eliminating assumptions and enhancing accountability.
ASPACE functions through two synergistic divisions: one focuses on building and managing advertising surfaces, such as Moving Billboards and digital screens in urban areas, while the other licenses their technology to screen owners, setting a new industry standard for measurability. With operations expanding across Northern Europe, ASPACE is swiftly establishing itself as a benchmark in outdoor and in-store advertising.
