Westlake Village, United States
Athent is a sport fintech platform aiming to revolutionize the traditional approach to business administration in sports, entertainment, and personal finance. The company addresses the prevalent issue of financial mismanagement in the sports industry, where a staggering 60-78% of athletes reportedly declare bankruptcy within 5 years of retirement. Athent attributes this problem to a lack of financial literacy education, inadequate tools for financial control and access to various investments, and unreliable financial planning models.
The company offers a solution in the form of the 'personal enterprise model,' encompassing strategic accounting, financial and business goal setting, brand management, and administrative foundation. Athent enables athletes and individuals to build and manage their personal enterprises through a combination of financial literacy education and integrated management, catering to individuals from high school through retirement. The platform facilitates transparent transactions, the establishment of individual family offices, access to a community of resources, and comprehensive financial data analysis, effectively averting financial crises while fostering sustainable wealth.
Founded and headquartered in the United States, Athent received its Pre Seed Round investment on October 1, 2018, attracting funding from Disruptive Labs and Dominique Easley.
