Brazil
Audicom Media is a company specialized in research and monitoring of competitors for the retail segment. Established in 1979, it has been providing strategic information for marketing and sales departments. Audicom monitors various media types, providing insights into competitors' activities and pricing. Additionally, the company offers national-level brand positioning analysis, catering to strategic decision-making.
The platform provides real-time information and daily updates, offering essential data for marketing and sales departments. It delivers competitor investment and positioning details, proof of display, commercial and tabloid clippings, and real-time monitoring of competitors' product pricing, amongst other services.
Audicom's national coverage across various media such as TV, radio, internet, and point-of-sale makes it a comprehensive option for various industries like supermarkets, construction materials, pharmaceuticals, electronics, automotive, and telecommunication.
In summary, Audicom's services enable retailers to monitor competitor pricing in real time, adjust their offers, optimize product pricing, create the perception of better prices for consumers, and utilize information for improved negotiation with suppliers.
