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Aura logo — Celebrate Life, Manage Death

Aura

Celebrate Life, Manage Death

Founded 2020 United Kingdom London, United Kingdom 25 employees Seed Total: $1.51M Enterprise Software, Information Technology

General Information

Company Name Aura
Founded Year 2020
Location United Kingdom London, United Kingdom
Employees 25
Industries Enterprise Software, Information Technology
Funding Stage Seed
Social

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About Aura

Aura is a United Kingdom based startup founded in 2020 that aims to revolutionize end-of-life planning and funeral management. The company's slogan, "Celebrate Life, Manage Death," exemplifies its mission to change the conversation around death and provide individuals and their families with the tools to prepare for and celebrate life's end. Aura offers a comprehensive set of end-of-life planning tools and celebration of life funeral plans, striving to eliminate worry and uncertainty for both individuals and their loved ones. As of 13 October 2023, Aura successfully secured a £560.00K Seed Round investment from Nidobirds Ventures and Oxford Investment Opportunity Network, showcasing investor confidence in the startup's vision and potential for growth. Having obtained authorization and regulation from the Financial Conduct Authority and being registered in England and Wales, Aura is positioned as a disruptor in the Enterprise Software and Information Technology industries, aiming to make a meaningful impact on how individuals approach and manage the end of life.

Taxonomy: end-of-life planning, funeral planning, celebration of life, death management, tech for good, social enterprise, online solution, technology, legacy, regulation, innovation, FCA, movement for change, dialog around death

Funding Rounds & Investors (4)

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Funding Stage Amount Investors Lead Investors Date
Seed Round £560.00K 2
Nidobirds Ventures
Nidobirds Ventures, Oxford Investment Opportunity Network
13 Oct 2023
Equity Crowdfunding £59.37K 1
Crowdcube
Crowdcube
04 Apr 2022
Equity Crowdfunding £710.41K 1
Crowdcube
Crowdcube
22 Apr 2021
Equity Crowdfunding £177.46K 1
Crowdcube
Crowdcube
18 May 2020

Latest News

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Hollywood's Jeffrey Katzenberg bets on cybersecurity, avoids digital media as he seeks out startups — Cnbc
Hollywood's Jeffrey Katzenberg bets on cybersecurity, avoids digital media as he seeks out startups
Cnbc Jun 04, 2024

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FAQ About Aura

Celebrate Life, Manage Death
Aura was founded in 2020.
Aura is headquartered in London, United Kingdom.
Aura operates in Enterprise Software and Information Technology. Its work centres on end-of-life planning, funeral planning, celebration of life and death management.
Aura has approximately 25 employees.
Aura has completed 4 funding rounds, raising a total of $1.51M. The latest funding stage is Seed.
Top alternatives and competitors to Aura include Forest Park, ESM Solutions, Innosa, Combinostics, IndiSoft LLC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Aura and Forest Park are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Aura, https://bouncewatch.com/company/aura, updated 16 January 2025. When citing, please name BounceWatch and link this page.

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