AURUM  logo — The exclusive bicycle brand created by Alberto Contador and...

AURUM

The exclusive bicycle brand created by Alberto Contador and Ivan Basso. #BornFromExperience

Founded 2019 Spain Spain 51 employees E-Commerce, Manufacturing

General Information

Company Name AURUM
Founded Year 2019
Location Spain Spain
Employees 51
Industries E-Commerce, Manufacturing
Social

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About AURUM

AURUM is an exclusive bicycle brand founded in 2019 by retired pro cycling champions Alberto Contador and Ivan Basso. The brand, which falls under the E-Commerce and Manufacturing industries, reflects the passionate character of the founders, with the name "AURUM" meaning gold, symbolizing success and the top spot on the podium. The company's slogan, "The exclusive bicycle brand created by Alberto Contador and Ivan Basso. #BornFromExperience," emphasizes the founders' expertise and experience in the professional road cycling world. AURUM's story is rooted in the founders' success in multiple Grand Tour events and other professional road races. After retiring from pro cycling, they channeled their intense passion for cycling and bicycles into creating a brand that embodies their vision and experiences. The company's mission is to create high-end road bikes that reflect the dedication and discipline required to achieve success in the cycling world. This dedication is evident in their statement, "With our experience and working together with the team of bicycle industry professionals we put together, we have succeeded to create AURUM in the vision Ivan and I held, and can become the bike of your dreams as well as ours,” – Alberto Contador. Based in Spain, AURUM's focus on creating top-tier road bikes underscores the founders' relentless pursuit of excellence, whether in racing or in business. While details about the company's investment history are not available, AURUM's unique position in the market as a brand born from the experience of legendary cyclists sets it apart within the cycling industry.

Taxonomy: cycling, bicycle brand, professional cyclists, Grand Tour champions, high-end road bikes, brand partnership, retired athletes, experienced professionals, performance road bikes, passion for cycling, brand founders, Latin connection, exclusive bike brand, innovation

No funding data available for AURUM yet.

AURUM Alternatives & Competitors

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FAQ About AURUM

The exclusive bicycle brand created by Alberto Contador and Ivan Basso. #BornFromExperience
AURUM was founded in 2019.
AURUM is headquartered in Spain.
AURUM operates in E-Commerce and Manufacturing. Its work centres on cycling, bicycle brand, professional cyclists and Grand Tour champions.
AURUM has approximately 51 employees.
Top alternatives and competitors to AURUM include Lurbel Precision Garment, Arad Branding, JSJ Corporation, Finisterre, Acushnet Europe. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
AURUM and Lurbel Precision Garment are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for AURUM , https://bouncewatch.com/company/aurum, updated 25 October 2024. When citing, please name BounceWatch and link this page.

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