New York, United States
Bake it with Mel is a startup in the Food and Beverage industry, established in 2019 and headquartered in the United States. The company's slogan, "2x CHOPPED CHAMPION curated baking kits inspired from Instagram’s most trending recipes," showcases their focus on delivering trendy and visually appealing baking experiences to their customers.
Their business model revolves around offering carefully curated baking kits that come with pre-measured ingredients, tools, utensils, cake boards, piping bags, and more, requiring only eggs and butter to be added. Each recipe sheet also includes a video tutorial with chef Mel, adding an interactive element to the baking process.
Another interesting aspect of their operations is the LIVE corporate baking class events they host, aimed at team-building and providing unique culinary experiences. Additionally, the announcement of a One bowl baking mix Quick Treat line set to launch in the fall suggests further product expansion.
Their recent milestone includes securing a $250.00K Seed Round investment from Newchip Accelerator on 14 June 2021, indicating investor confidence and potential for growth in the near future.
