Berlin, Germany
Berlin Brands Group (BBG), established in 2005, is a dynamic player in the global consumer brand space, creating, building, buying, and scaling brands across diverse markets. With a presence in 28 countries and a diverse portfolio exceeding 56 brands, BBG has positioned itself as one of Europe's largest digital companies after hitting the unicorn valuation milestone in 2021.
The company's extensive product range—more than 4,800 products—targets sectors such as kitchen appliances, garden & living, sports, and HiFi. BBG utilizes over 100 channels to distribute these products, including direct-to-consumer e-commerce, online marketplaces, and wholesale channels. Notable brands under its umbrella include Klarstein, auna, blumfeldt, and Capital Sports.
Headquartered in Berlin, Germany, and backed by a robust team of over 1,000 employees globally, BBG is expanding rapidly. The company recently secured a $100 million debt financing round from Ardian in November 2021 to further fuel its growth trajectory.
