New York, United States
Bits of Stock™ is a pioneering player in the Financial Services and Fintech sectors, with a unique proposition that aligns perfectly with current trends in customer engagement and loyalty solutions. Founded in 2019, the company operates at the intersection of financial rewards and community banking, providing Community Financial Institutions and Credit Unions a novel method to attract and retain younger consumers.
Their platform makes the process of rewarding individuals with fractional shares of stock as straightforward as earning a loyalty point, encapsulated in their slogan: "We make rewarding in fractional shares of stock as easy as earning a loyalty point." This positioning is significant as it taps into the growing market demand for innovative, tech-driven reward systems.
Headquartered in the United States, Bits of Stock™ secured a €4.20M Seed investment in June 2022 from notable investors Keen Venture Partners and Yellow. This investment indicates strong confidence in their business model and potential for scalability in the evolving digital financial landscape.
