Founded in 2001, The Blinder Group, led by Mike Blinder, is a Florida-based firm specializing in maximizing sales for media companies globally through effective sales training and revenue generation programs. The company's expertise lies in training traditional sales professionals to adapt to new concepts in media sales.
Mike Blinder and his team of "Street Fighting" multimedia specialists have made significant strides in the industry, conducting tens of thousands of sales calls in a "4-legged" sales call setting, resulting in closing tens of millions of dollars of new business for client media companies worldwide.
One of the notable achievements is Mike Blinder's book, "Survival Selling, Even in the Toughest Times," which has gained widespread acclaim as a guide for sales success in challenging economic conditions. In this book, Mike Blinder underscores the significance of a B2B (back-to-basics) approach in B2B (business-to-business) sales even during a downturn.
The Blinder Group operates in the marketing industry and has garnered a large clientele base, including numerous global media companies.