BreakingT stands out as a pioneer in real-time sports merchandise, utilizing social media data to identify significant sports moments and promptly creating corresponding fan apparel. The company's proprietary social data platform, CrowdBreak, enables its creative team to stay informed about the latest sports stories, ensuring timely releases that align with trending events on social media.
Moreover, BreakingT operates in close collaboration with over 70 professional sports teams and major collegiate athletic programs, as well as star athletes, for the creation of officially licensed, timely products. The company holds licenses from prominent organizations such as NFL Players Inc. (NFLPA), MLB Players, Inc. (MLBPA), Team USA, WNBPA, MLSPA, and USWNTPA, among others.
Quality and speed are key focuses for BreakingT, as it prioritizes premium, vintage-inspired blended fabric for its apparel, emphasizing comfort, lightweight, and durability. The company's commitment to top-notch customer service complements its product offerings, ensuring a positive buying experience for its customers.
The company's most recent funding, a Seed Round investment at 01 January 2017, came from K-Street Capital. Headquartered in the United States, BreakingT continues to find success in the intersection of sports, real-time data, and fan engagement.