BusyEvent is a CRM company founded in 2006 that focuses on monetizing face-to-face interactions at live events. With the slogan "Monetizing face-to-face interactions to maximize event profits through an easy-to-customize mobile cloud app," the company addresses the inefficiencies in the 14,000 live events occurring annually in North America.
Despite the value of these events, many struggle to realize their full potential, often losing valuable leads in the process. BusyEvent offers a solution in the form of a customizable mobile cloud app, designed to make managing trade shows and conferences more efficient and profitable.
By monitoring attendee behavior before, during, and after events, and distilling complex data into practical insights, BusyEvent generates revenue streams for event organizers from over 10 million attendees and 2 million vendors using the app. The company received a $1.20M Series B investment on 27 January 2015.
