Turkey
Çelik Motor, established on 26 February 1960, is one of the oldest companies within Anadolu Grubu and a prominent name in Turkey's automotive sector. Celebrating its 60th anniversary in 2020, the company has a longstanding history of contributing significantly to the industry's evolution.
Over the decades, Çelik Motor has remained a steadfast player, initially establishing itself and its partnerships as leaders in the market. Notably, since 2001, it has been a key entity behind bringing South Korean Kia to Turkish automotive enthusiasts. Kia's innovative design and technology leadership have made significant inroads in the market, bolstering Çelik Motor's reputation as a transformative force.
In 2005, Çelik Motor diversified into consumer services with its fleet rental arm, Çelik Motor Filo, establishing it as a critical industry player. By 2014, the launch and consolidation of Garenta, Turkey’s first fully domestically-financed corporate vehicle rental brand, positioned the company at the cutting edge of vehicle rental services.
