Chartable, founded in 2017, is an innovative analytics platform in the evolving podcast industry, headquartered in the United States. Known for its capabilities in tracking, analyzing, and sharing podcast metrics, Chartable provides comprehensive insights through its Chartable Analytics and Chartable Intelligence tools, enabling users to understand chart ranks, ratings, reviews, and competitive landscapes.
The company gained significant industry recognition culminating in its acquisition by leading audio streaming service Spotify on February 1, 2022. This acquisition underscores Spotify's strategy to enhance its podcast analytics capabilities, as it aims to bolster its offerings for podcast creators and advertisers.
With this strategic acquisition, Spotify aims to leverage Chartable's advanced analytics to drive creator growth and engagement, placing itself as a dominant player in the podcasting space.