colada

Colada is the innovator provider of web-based software and services for the MICE market, with over a decade of customer and project experience and a highly specialized team of software developers, event managers, and application designers. With thousands of users, tens of thousands of events, and millions of registered participants, Colada has become one of the prominent brands in the industry. The company focuses on developing and distributing Colada products and services through teams in Schaffhausen and Munich.

Founder Andrea Salce is a trend-savvy industry expert who started in 1998 as an integrated communication agency specializing in the conception, planning, and execution of events. To provide added value to customers, the agency developed applications that professionalized event management. The success and high demand for these solutions led to ongoing development and a shift toward Colada product and service distribution.

Colada positions itself as the next-generation digital solutions provider for marketing and events, with the Event Management Operating System at its core. Although specific investment details, investors, and headquarters location are not disclosed, Colada has built a strong presence in the MICE market and continues to evolve its offerings to meet industry demands.