Crayola is an iconic brand that has been inspiring children to express their creativity since 1903. The company is committed to helping parents and educators raise creatively alive children worldwide through its colorful and innovative art products. Crayola's cultural values include mission focus, collaboration, transparency, and a never give up attitude. The company's intentional focus on diversity and fostering an inclusive work environment is evident in its commitment to bringing in more diverse talent and ensuring all employees feel valued and appreciated.
Originally founded when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885, Crayola has become an integral part of the Lehigh Valley, Pennsylvania, community. The company's world headquarters and major manufacturing facilities are located there, with The Crayola Experience, an interactive brand experience, situated in Downtown Easton.
Crayola is strongly committed to environmental sustainability and strives to make its products responsibly. The company's dedication to creating green solutions for the future is evident in its initiatives. As a part of Hallmark, Crayola continues to evolve and innovate.