Hong Kong S.a.r.
Current Asia is an Internet startup founded in 2014 that focuses on data-driven marketing strategies, with a slogan of "Smart Intuition. Real Results." The company specializes in campaign strategy, content production, and leveraging paid and organic social media, search, and programmatic methods to drive engagement and sales leads. With an account-based marketing approach, they aim to build databases and deliver leads, all underpinned by analytics and insights. Notably, Current Asia is the authorized partner for ControlvExposed (CvE) in Asia, allowing them to provide programmatic and performance media services to brands and agencies across the region. This includes the use of CvE’s proprietary technology, Real Value®, which employs custom algorithms to make programmatic media buying more efficient.
The company has positioned itself as a catalyst for brands looking to expand in Asia, offering expertise in the region. While specific headquarter location and details of the last investment are not currently available, the focus on leveraging technology and data for marketing strategies suggests a strong potential for growth and further investments. With a clear focus on leveraging technology for marketing, Current Asia represents an intriguing player in the internet industry, poised for potential expansion and increased market presence.
