Sweden
Direkten is a service retail chain founded in 1997 in Sweden. Comprising approximately 300 individually owned and operated stores, Direkten prides itself on providing personalized service and a wide range of goods and services including confectionery, beverages, postal services, games, and fast food.
The chain is divided into Direkten and associated stores, collectively totaling around 300 locations. Its formation in 1997 involved a collaboration of merchants who established the foundation for the present-day Direkten. Operated by Direkten Scandinavia AB, the chain is collectively owned by the merchants themselves, Axfood, and the industry organization Svensk Servicehandel & Fast Food.
Despite the lack of publicly available information regarding the last investment and investors involved, Direkten continues to thrive as a prominent player in the consumer goods and retail sectors, making a significant impact in the Swedish market.
