Italy
DIVAGE FASHION S.R.L. is an Italian-based company that has carved out a niche in the E-Commerce and Wellness Beauty industries. Known for its slogan, "Dietro ogni impresa di successo c’è qualcuno che ha preso una decisione coraggiosa" (Peter Drucker), the brand focuses on premium-quality make-up, fragrances, and skin care, all crafted in Italy.
Founded in 1999, the company has rapidly expanded its presence, strategically targeting a wide demographic through carefully chosen distribution channels, including independent and selective perfumeries. It offers a dynamic portfolio of over 350 products and seasonal collections. This comprehensive approach supports its goal of revitalizing the traditional perfumery shopping experience among young consumers.
Closely affiliated with the Russian holding company, United Europe, DIVAGE has strong international footholds in markets like France, Spain, and the United Arab Emirates. Strategic partnerships and distributors like IBC Cosmetics have facilitated rapid distribution growth within Italy and beyond since the company's strategic pivot in 2017.
