London, United Kingdom
DUSK - The Free Drink App is transforming the UK’s on-trade sector with its innovative approach to beverage sampling and venue discovery. Founded in 2014, this application aims to help Millennials and Gen-Z experience the best drinks and venues for free.
DUSK offers a powerful platform for renowned brands such as Diageo and Bacardi to reach up to 800,000 users, providing an unconventional yet effective channel to increase brand awareness and facilitate product trials. With access to 4,000 venues, DUSK presents an unrivaled opportunity for established brands to engage with preferred venues across the UK.
The app stands out for its use of data analytics, providing brands with real-time preference data. Moreover, DUSK’s scalable and flexible pay-per-serve model guarantees ROI and circumvents traditional costly marketing methods. Capable of generating 5 million brand impressions monthly, DUSK positions itself as a game-changer in on-trade beverage activation.
