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Dutch Flower Group logo — Together we create a happier and greener world

Dutch Flower Group

Together we create a happier and greener world

Founded 1999 The Netherlands The Netherlands 1330 employees

General Information

Company Name Dutch Flower Group
Founded Year 1999
Location The Netherlands The Netherlands +4
Founders / Decision Makers
Team member
Employees 1330
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About Dutch Flower Group

Dutch Flower Group is an innovative family company based in The Netherlands founded in 1999. Specializing in the international trade of fresh cutflowers, mixed bouquets, plants, and decorative greens, the company operates through over 30 individually managed companies that supply all distribution channels, from importing wholesalers to the multiple retail sector. With a mission of "Making Life Colourful," the company is dedicated to providing top-quality cut flowers, mixed bouquets, and plants to its customers. The company was formed as a result of a merger between floral export companies OZ Group (1959) and the Van Duijn Groep (1969), bringing together their strengths to work collaboratively, share knowledge, and approach markets directly. With a workforce of more than 4,800 individuals, Dutch Flower Group achieves significant milestones, including weekly sales of 75 million stems of cut flowers, 10 million mixed bouquets, and 10 million plants, culminating in an impressive annual turnover of €1.66 billion in 2020. The company's strategy focuses on specialization, scaling, cost leadership, and employee quality, reinforcing the current organization. Despite individual management, companies benefit from shared business knowledge, resulting in enhanced expertise and higher standards of quality and service, ultimately benefiting customers worldwide. Dutch Flower Group's dedication to creating a happier and greener world drives its business operations and sets it apart within the international trade of floral products.

Taxonomy: Floral trade, International business, Family-owned company, Cut flowers, Mixed bouquets, Plant distribution, Supply chain management, Global distribution, Mergers and acquisitions, Specialization, Quality control, Market segmentation, Business knowledge sharing, Cost leadership, Corporate structure

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FAQ About Dutch Flower Group

Together we create a happier and greener world
Dutch Flower Group was founded in 1999.
Dutch Flower Group is headquartered in The Netherlands.
Dutch Flower Group has approximately 1330 employees.

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