Culver City, United States
Em & Friends is a brand focusing on illustrated greeting cards, stationery, and gifts, with a special emphasis on authentic relationships. The company was founded by Emily McDowell in 2013. Notably, Em & Friends is recognized for its creation of Empathy Cards, which are designed specifically for individuals experiencing major illness, loss, and challenging times.
In 2018, Em & Friends merged with Knock Knock, another female-founded company, consolidating their operations and expertise. This collaboration resulted in the formation of two sister brands under a single entity. Notably, in 2019, the company extended its product range by incorporating "Friends," collaborating with renowned artists and writers such as Lisa Congdon and Elizabeth Gilbert to enrich their offerings.
Furthermore, in 2022, Em & Friends, along with Knock Knock, was acquired by Union Square & Co., the publishing division of Barnes & Noble, marking a significant milestone in their journey. This strategic move is expected to open up new opportunities and avenues for growth and expansion.
