New York, United States
Empower Research is a Genpact company that offers integrated media and business research services to global clients. The company aids in understanding stakeholder perception and needs to facilitate better service. Their approach involves using proprietary methodologies to monitor and analyze conversations in the client ecosystem, ensuring valuable insights for proactive stakeholder engagement. What sets Empower Research apart is its integration of technological expertise with human intelligence, enabling the delivery of superior and customized insights.
It collaborates closely with professionals in brand management, public relations, advertising, and media in Fortune 2000 companies across the U.S. and parts of Europe. The company provides various media and research solutions, including data management, media monitoring and measurement, and social media-led research.
Since its establishment in 2004, Empower Research has undertaken large, multi-year projects, leveraging a global team of researchers and industry specialists. Their remarkable growth was recognized when they secured the #762 position in the Inc. Magazine’s 5000 fastest growing small companies in America in 2010. Additionally, they were named by NASSCOM as one of the 50 emerging companies in India in 2009.
In September 2011, the global leader in business process and technology management, Genpact, signed a definitive agreement to acquire Empower Research, aiming to further strengthen Genpact's Smart Decision Services business.
