New York, United States
Equity Brands, established in 2012 and headquartered in the United States, is making a mark in the Marketing industry by revitalizing heritage brands. Operating under the slogan, "Building brand equity is what we do best," the company's innovative approach involves crafting and rejuvenating quality products under iconic names like BLACK+DECKER and Betty Crocker. This not only maintains their legacy but also adapts them for contemporary markets, thus extending their relevance.
Equity Brands leverages its vast experience in marketing and merchandising to develop in-house brands such as Any, Commercial Cool, and Coby. Its ability to target direct consumer engagement through strategic product development and world-class packaging has fueled its global expansion. Despite lacking recent external investment, the company's strong commitment to quality and iconic partnerships provides a robust foundation for continued growth.
