Brazil
The Fasano brand, led by restaurateur Rogerio Fasano, is renowned for its gastronomy and services, transitioning from restaurants to hotels to reinvent understated luxury in Brazil. With 23 restaurants and 7 hotels, the brand is synonymous with quality, attention to detail, and discreet service. In 2007, the partnership with JHSF paved the way for international expansion. The brand's expansion to Punta del Este and São Paulo, designed by Isay Weinfeld, solidified its position as a luxury hospitality icon. In 2018, three new hotels were launched, with 2020 marking the opening of Hotel Fasano Trancoso, set on a unique location by Itapororoca beach.
Fasano has had a significant impact on the hospitality industry, particularly in Brazil. The brand's reputation for excellent gastronomy and discreet service has made it a mandatory destination, hosting artists and opinion leaders from around the world. Additionally, its partnership with JHSF has facilitated its international expansion, establishing it as a leader in the luxury hospitality market in Brazil.
Overall, Fasano's consistent focus on quality, attention to detail, and discreet service has propelled its growth and solidified its position as a leading luxury hospitality brand, with a strong presence in Brazil and a growing international footprint.
