Belgium
FEDMA, the Federation of European Data and Marketing, established in 1997, stands as a pivotal entity for the data and marketing sector across Europe. With its headquarters in Brussels, the esteemed organization reflects its mission through its slogan, "Balancing privacy & innovation for the European data and marketing industry in order to build customer trust."
The company is well-embedded in the European legislative landscape, primarily engaging via its coalition of national Data Marketing Associations (DMAs) and influential corporations that aim to shape policy. FEDMA is particularly esteemed for having the only industry code recognized and endorsed by the Article 29 working party, emphasizing their commitment to lawful and innovative data use.
Although specific investment details and headquarters are currently unspecified, FEDMA remains a respected advocacy powerhouse. It boasts a robust network that captures the essence of diverse EU Member State perspectives, channeling them into coherent strategic policies for European Institutions.
