San Francisco, United States
Forerunner is a venture capital firm that has carved a niche by focusing exclusively on the evolving consumer. Founded in 2012, the firm remains committed to understanding consumer behavior and investing at the intersection of innovation and culture.
With nearly $3 billion in assets under management, Forerunner has demonstrated impressive investment acumen. The firm has backed category-defining companies such as Chime, Faire, OURA, Hims&Hers, The Farmer’s Dog, Glossier, and Ritual. These investments highlight the firm’s ability to identify and support ambitious teams in reshaping categories.
As one of the few women-led venture capital firms to reach these milestones, Forerunner sets itself apart not just by performance but also by its unique perspective on consumer-centric investing. This commitment to capturing the cultural zeitgeist makes it an attractive prospect for investors looking to tap into the shifting landscape of consumer behavior.
