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Forward logo — Embedded payments built by software people for software peop...

Forward

Embedded payments built by software people for software people

Founded 2022 United States Austin, United States 18 employees Seed Total: $16.00M

General Information

Company Name Forward
Founded Year 2022
Location United States Austin, United States
Employees 18
Funding Stage Seed
Social

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About Forward

Forward is a United States-based startup founded in 2022, with a strong focus on enabling software companies to seamlessly integrate and monetize payments. The company's slogan, "Embedded payments built by software people for software people," underscores its commitment to simplifying the payment process for SaaS companies. Forward's approach is rooted in its extensive experience in the SaaS industry, having learned from past mistakes to position payments as a strategic advantage rather than an afterthought. The company recently secured a significant milestone with a $16.00M Seed Round investment on 30 May 2024, backed by prominent investors including Commerce Ventures, Elefund, and Fiserv. This injection of capital not only validates Forward's potential but also provides the necessary resources to further enhance its technical, sales, and payment operations capabilities for SaaS companies. With a clear vision to empower SaaS companies, Forward aims to help these businesses amplify their revenue by 2x-3x through the seamless integration of payments. In the rapidly evolving landscape of software and SaaS, the prospect of streamlining and optimizing payment processes holds significant appeal. Forward's positioning as a leader in this space, backed by substantial investment and a seasoned team, sets the stage for considerable growth and impact within the industry. This recent funding round underscores investors' confidence in Forward's potential to make a lasting mark in the SaaS payments sector, and it will be interesting to track the company's trajectory in the coming years.

Taxonomy: SaaS companies, Embedded payments, Software development, Monetization, Payment processing, Empathy, Experience, Tech startups

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $16.00M 3
Commerce Ventures Elefund Fiserv
Commerce Ventures, Elefund +1
30 May 2024

Forward Alternatives & Competitors

Forward vs
Paysequr
Paysequr Nigeria

An innovative mobile app, designed to revolutionize shopping experience for shoppers and merchants i...

1 employees
Information Technology
Forward vs
CoinPaymentProcessor.org
CoinPaymentProcessor.org United States

FEE FREE FOREWER CRYPTO TRANSACTIONS

2 employees
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Forward vs
Kulturra.com
Kulturra.com United States

Top-rated Payment Processing Solution in Salesforce. An ISV Partner since 2012.

14 employees
Information Technology, Internet

FAQ About Forward

Embedded payments built by software people for software people
Forward was founded in 2022.
Forward is headquartered in Austin, United States.
Forward has approximately 18 employees.
Forward has completed 1 funding round, raising a total of $16.00M. The latest funding stage is Seed.
Top alternatives and competitors to Forward include Paysequr, CoinPaymentProcessor.org, Kulturra.com, Postman, CloudRail. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Forward and Paysequr are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Forward, https://bouncewatch.com/company/forward-2, updated 31 December 2024. When citing, please name BounceWatch and link this page.

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