Logan, United States
Freemotion from iFIT is a global pioneer in fitness equipment and technology, driven by the slogan "Powered by iFIT®, Freemotion builds long-lasting fitness equipment that connects customers with top trainers & workouts." Originally founded in 1999, it has introduced innovations such as cable-based strength training, the Incline Trainer, and the first road simulating indoor bike. With a focus on science and innovation, Freemotion aims to redefine the workout experience, delivering unbeatable user experiences and driving commercial results for its partners.
Freemotion's product lineup includes the Dual Cable Cross, REFLEX™ Treadmill, Incline Trainer, and CoachBike™. The 22 SERIES, powered by iFIT®, offers content-driven cardio for the new fitness age. The company targets various market segments, including health clubs, boutique studios, universities, leisure centers, corporations, and hotels. In December 2000, iFIT Health & Fitness (formerly ICON Health & Fitness) acquired Freemotion Fitness as its commercial division, enjoying the benefits of a globally connected company while maintaining operational independence.
Though specific investment details are not available, Freemotion from iFIT presents a compelling opportunity for venture capital firms interested in the fitness and connected technology sectors. Its track record of innovation and its alignment with the growing trend of connected fitness make it an attractive prospect for potential investors seeking exposure to this dynamic industry.
